The Rainforest Alliance (RA) is an international non-governmental alliance headquartered in New York. The main purpose of this community is to preserve the diversity of nature without losing productivity. In order to achieve this, they use methods to improve the efficiency of agricultural land cultivation, as well as develop business processes and increase the culture of consumption.

This organization has created several respectable agricultural certificates that regulate work in the field of logging and land use. This certificate allows RFA markings to be applied to agricultural products. Labeling enables the consumer to receive information about a product upon purchase and is a significant competitive advantage for an audience that tends to consume products in moderation.